Conversational BI that
can't hallucinate by design
Selfr is a self-served BI platform powered by a new class of AI model (not LLM) that completely eliminates hallucinations, making conversational BI 100% factual and trustable.
Selfr is a self-served BI platform powered by a new class of AI model (not LLM) that completely eliminates hallucinations, making conversational BI 100% factual and trustable.



"Data is only useful if it's trustworthy, which is why hallucinations are the biggest hindrance to the adoption of AI for decision making."
Nour Lake - CEO and co-founder @Selfr
"Data is only useful if it's trustworthy, which is why hallucinations are the biggest hindrance to the adoption of AI for decision making."
Nour Lake - CEO and co-founder @Selfr
"Data is only useful if it's trustworthy, which is why hallucinations are the biggest hindrance to the adoption of AI for decision making."
Nour Lake - CEO and co-founder @Selfr


SELF-SERVED BUSINESS INTELLIGENCE
SELF-SERVED BUSINESS INTELLIGENCE
SELF-SERVED BUSINESS INTELLIGENCE
Making self-served BI a reality.
By fully eliminating LLM hallucinations, our breakthrough agentic AI technology clears the final barrier to widespread adoption of natural language BI.
By fully eliminating LLM hallucinations, our breakthrough agentic AI technology clears the final barrier to widespread adoption of natural language BI.
By fully eliminating LLM hallucinations, our breakthrough agentic AI technology clears the final barrier to widespread adoption of natural language BI.
All the benefits of natural language BI…
Zero skills required
Zero skills required
Accessible to anyone who can ask questions in plain English, no special skills required.
Accessible to anyone who can ask questions in plain English, no special skills required.
Instant insights
Instant insights
Empower employees to answer their data related business questions in real time.
Empower employees to answer their data related business questions in real time.
No more BI backlogs
No more BI backlogs
Eliminate BI backlogs and empower BI/data teams to work on value-added projects.
Eliminate BI backlogs and empower BI/data teams to work on value-added projects.
…with none of the LLMs flaws.
Zero hallucinations
Zero hallucinations
Our unique AI agents completely eliminates hallucinations, making chat-based BI finally working.
Our unique AI agents completely eliminates hallucinations, making chat-based BI finally working.
Our unique AI agents completely eliminates hallucinations, making chat-based BI finally working.
Relevant answers
Relevant answers
Our agentic architecture leverages your entire data context to deliver highly relevant answers.
Our agentic architecture leverages your entire data context to deliver highly relevant answers.
Our agentic architecture leverages your entire data context to deliver highly relevant answers.

"Zero hallucinations was a game changer for us: we deployed to non-techies who can't check the SQL code themselves."
Kim Mazzilli - Co-founder and CEO @Horace
"Zero hallucinations was a game changer for us: we deployed to non-techies who can't check the SQL code themselves."
Kim Mazzilli - Co-founder and CEO @Horace
"Zero hallucinations was a game changer for us: we deployed to non-techies who can't check the SQL code themselves."
Kim Mazzilli - Co-founder and CEO @Horace
OUR PROPRIETARY TECHNOLOGY
OUR PROPRIETARY TECHNOLOGY
OUR PROPRIETARY TECHNOLOGY
The most advanced AI.
Built specifically for BI.
Our unique data intelligence platform uses advanced AI agents specifically designed to outperform any existing text2SQL solution and guarantee zero hallucinations.
Our unique data intelligence platform uses advanced AI agents specifically designed to outperform any existing text2SQL solution and guarantee zero hallucinations.
Our unique data intelligence platform uses advanced AI agents specifically designed to outperform any existing text2SQL solution and guarantee zero hallucinations.
"Our goal was not to reduce, but to completely eliminate hallucinations. Fine-tuning, RAG, and LLM-as-a-judge didn't cut it. We had to design our own new models and agents."
Naim Kosayyer - CTO and co-founder @Selfr
"Our goal was not to reduce, but to completely eliminate hallucinations. Fine-tuning, RAG, and LLM-as-a-judge didn't cut it. We had to design our own new models and agents."
Naim Kosayyer - CTO and co-founder @Selfr
"Our goal was not to reduce, but to completely eliminate hallucinations. Fine-tuning, RAG, and LLM-as-a-judge didn't cut it. We had to design our own new models and agents."
Naim Kosayyer - CTO and co-founder @Selfr



Embrace hallucination-free AI-powered BI
Embrace hallucination-free AI-powered BI
Embrace hallucination-free AI-powered BI
© Selfr Inc. 2025