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A turnkey data infrastructure.
With world-class reliability.

A turnkey data infrastructure.
With world-class reliability.

A turnkey data infrastructure.
With world-class reliability.

Centralize your data, build maintainable transformation pipelines with AI, and deliver trusted dashboards to every team. No data engineering or data stack required.

Centralize your data, build maintainable transformation pipelines with AI, and deliver trusted dashboards to every team. No data engineering or data stack required.

Centralize your data, build maintainable transformation pipelines with AI, and deliver trusted dashboards to every team. No data engineering or data stack required.

Try for free

Try for free

Try for free

How it works

Centralize data

1. Select sources

1. Select sources

Connect to hundreds of data sources, ingest and store the data in a central data warehouse where it can be queried.

Choose which data sources you want to feed the AI to generate relevant dashboards.

Choose which data sources you want to feed the AI to generate relevant dashboards.

Build pipelines

2. Pick a recommendation

2. Pick a recommendation

Clean up, blend, and transform raw data into tables that make sense for your business. Factor and reuse frequently used transforms to keep your code base clean.

Selfr AI will propose a set of dashboards and metrics recommendations based on the sources you selected.

Selfr AI will propose a set of dashboards and metrics recommendations based on the sources you selected.

Maintain and govern

3. Generate a pipeline

3. Generate a pipeline

Write tests to ensure data quality and be alerted when something breaks, schedule transforms, and define access rights.

The AI will auto-generate all the assets: SQL transforms, tests, metrics definitions, schedules, documentation, charts and dashboards.

The AI will auto-generate all the assets: SQL transforms, tests, metrics definitions, schedules, documentation, charts and dashboards.

Unify metrics

4. Customize to your needs

4. Customize to your needs

Write business metrics definitions that are centralized in your organization and build a single source of truth. No more discrepancies.

You end up with a dashboard and a fully editable underlying pipeline. Review or edit every SQL transform, test, schedule, metric, or chart.

You end up with a dashboard and a fully editable underlying pipeline. Review or edit every SQL transform, test, schedule, metric, or chart.

1. Select sources

Choose which data sources you want to feed the AI to generate relevant dashboards.

2. Pick a recommendation

3. Generate a pipeline

4. Customize to your needs

Build robust pipelines.
Deliver reliable data.

Stop struggling with inconsistent, outdated, and questionable data. Selfr brings you the best tools to deliver trustable and timely data.

Stop struggling with inconsistent, outdated, and questionable data. Selfr brings you the best tools to deliver trustable and timely data.

Stop struggling with inconsistent, outdated, and questionable data. Selfr brings you the best tools to deliver trustable and timely data.

Single source of truth

Single source of truth

Single source of truth

Centralize all your sources, tables, metrics, and dashboards in a single platform. No more data chaos.

Factored transforms

Define once and reuse multiple times the same important transforms. No more code duplication.

Automated pipelines

Build automated pipelines that pull and transform the data on schedules. Deliver timely data without tedious manual work.

Tests

Implement tests to control the structure and content of your data tables or specific conditions. Ensure data quality every step of the way.

Trusted assets

Mark specific tables, metrics, and dashboards as trusted to build a curated collection of data assets everyone can trust.

" I don't have a background in data engineering, yet I was able to build dozens of fairly complex data pipelines that work reliably"

Jolien Rip - Head of Finance and Operations @Naïf

" I don't have a background in data engineering, yet I was able to build dozens of fairly complex data pipelines that work reliably"

Jolien Rip - Head of Finance and Operations @Naïf

Set it up in mins.
Work faster and easier.

Don't waste time and energy building an analytics stack.
Work on what matters the most quickly and easily.

Don't waste time and energy building an analytics stack.
Work on what matters the most quickly and easily.

Don't waste time and energy building an analytics stack. Work on what matters the most quickly and easily.

All in one

Selfr includes all the components of a modern data stack in a single cohesive interface, so you don't have to juggle between different products.

Plug & play

Don't spend weeks and data engineering talent to build your data stack. Selfr is ready to use in minutes.

No-code

Selfr can be used by any data or business analyst. With its no-code interface, even SQL knowledge is not required.

AI-powered

Leverage the power of Selfr AI to help you build transforms, write tests, find data assets, and fix pipelines issues.

" We chose Selfr because it's so easy to set up: it's ready-to-use, you don't have to build a stack and navigate multiple products"

Nessim Le Gendre - Head of Data @Horace

" We chose Selfr because it's so easy to set up: it's ready-to-use, you don't have to build a stack and navigate multiple products"

Nessim Le Gendre - Head of Data @Horace

Empower business teams.

Deliver reliable data to every corner of your organization.
Empower business teams to explore and answer their own questions.

Deliver reliable data to every corner of your organization.
Empower business teams to explore and answer their own questions.

Deliver reliable data to every corner of your organization. Empower business teams to explore and answer their own questions.

For all teams

Use Selfr to deliver data for every business team and cover every use-case.

Free data exploration

Empower non-technical people to transform data and build their own analytics in a sandbox – without messing up the warehouse.

Natural language queries

Build dashboards by asking questions in plain English. No SQL or complicated UI framework to master.

"Thanks to Selfr we have been able to build crash-free pipelines, get better accuracy in our data, and velocity in our business decisions"

Kim Mazzilli - Co-founder and CEO @Horace

"Thanks to Selfr we have been able to build crash-free pipelines, get better accuracy in our data, and velocity in our business decisions"

Kim Mazzilli - Co-founder and CEO @Horace

Start small. Grow big.

Selfr is designed for scalability, and powered by robust technology. Start with a team of two, and grow all the way to thousands of users.

Selfr is designed for scalability, and powered by robust technology. Start with a team of two, and grow all the way to thousands of users.

Secure

Control who has access to what with our advanced two-level permissions system and row level security rules (RLS).

Powered by

Scalable

Selfr is powered by world-class data warehouse technology Snowflake. It is secure, reliable, and infinitely scalable.

No lock-in

You can always export your pipelines to dbt to reuse your assets or connect third party apps for specific use-cases.

Ready to become

data-driven?

Ready to become

data-driven?

Ready to become

data-driven?

Try Selfr for free

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Ready to become data-driven?

Try Selfr for free

© Selfr Inc. 2023

Terms and conditions

© Selfr Inc. 2023

Terms and conditions

Company

About

Contact

Ready to become data-driven?

Try Selfr for free