Deploy trustable
AI-powered analytics

Deploy trustable
AI-powered analytics

Deploy trustable
AI-powered analytics

The modern BI platform to turn your data sources into AI-powered analytics that deliver 100% accurate answers. No engineering required.

The modern BI platform to turn your data sources into AI-powered analytics that deliver 100% accurate answers. No engineering required.

The modern BI platform to turn your data sources into AI-powered analytics that deliver 100% accurate answers. No engineering required.

WHO IS IT FOR?

WHO IS IT FOR?

For data and business teams

For data and business teams

For data and business teams

Selfr empowers both centralized data teams and data-driven business teams to leverage the best data technology without the technical hassle.

Selfr empowers both centralized data teams and data-driven business teams to leverage the best data technology without the technical hassle.

Selfr empowers both centralized data teams and data-driven business teams to leverage the best data technology without the technical hassle.

Cartoonish avatar of a data analyst

Data Analysts

Data Analysts

Data Analysts

Cartoonish avatar of a RevOps person

RevOps

RevOps

RevOps

Cartoonish avatar of a marketer

Marketers

Marketers

Marketers

Cartoonish avatar of an operations person

Operations

Operations

Operations

Cartoonish avatar of a product person

Product teams

Product teams

Product teams

THE STATUS QUO

THE STATUS QUO

THE STATUS QUO

Becoming data-driven is hard

🤯

🤯

Your data is all over the place

Your data is all over the place

Leveraging data from all your SaaS apps, databases, and spreadsheets is no joke.

Leveraging data from all your SaaS apps, databases, and spreadsheets is no joke.

Leveraging data from all your SaaS apps, databases, and spreadsheets is no joke.

💸

💸

It's an expensive distraction

It's an expensive distraction

Hiring data engineers to build and maintain a data stack is expensive and time-consuming.

Hiring data engineers to build and maintain a data stack is expensive and time-consuming.

Hiring data engineers to build and maintain a data stack is expensive and time-consuming.

🤔

🤔

Dashboards alone won't cut it

Dashboards alone won't cut it

They take time to build, can’t answer every business question, and often go unused.

They take time to build, can’t answer every business question, and often go unused.

They take time to build, can’t answer every business question, and often go unused.

INTRODUCING SELFR

INTRODUCING SELFR

INTRODUCING SELFR

The end-to-end AI-powered analytics platform

Selfr packs everything you need to turn your siloed data sources into highly trustable ChatGPT-like experiences. It was carefully designed to be the easiest and most effective way to empower business teams to make data-driven decisions.

Selfr packs everything you need to turn your siloed data sources into highly trustable ChatGPT-like experiences. It was carefully designed to be the easiest and most effective way to empower business teams to make data-driven decisions.

Selfr packs everything you need to turn your siloed data sources into highly trustable ChatGPT-like experiences. It was carefully designed to be the easiest and most effective way to empower business teams to make data-driven decisions.

Selfr's home screen UI
Selfr's home screen UI

AI-powered

Get help from AI to build/maintain data pipelines and to empower business teams.

Get help from AI to build/maintain data pipelines and to empower business teams.

Get help from AI to build/maintain data pipelines and to empower business teams.

Built for trust

Build reliable data pipelines and deploy BI analytics that deliver trustable answers.

Build reliable data pipelines and deploy BI analytics that deliver trustable answers.

Build reliable data pipelines and deploy BI analytics that deliver trustable answers.

Plug-and-play

Set it up in mins with zero engineering, and work from a single cohesive interface.

Set it up in mins with zero engineering, and work from a single cohesive interface.

Set it up in mins with zero engineering, and work from a single cohesive interface.

How it works

Set it up in minutes, build pipelines that define trusted data assets, and deploy conversational BI to empower everyone in your company.

Set it up in minutes, build pipelines that define trusted data assets, and deploy conversational BI to empower everyone in your company.

Set it up in minutes, build pipelines that define trusted data assets, and deploy conversational BI to empower everyone in your company.

1

Connect

Centralize all data from your different sources

Centralize all data from your different sources

Centralize all data from your different sources

2

Model

Blend and transform data into insightful tables

Blend and transform data into insightful tables

Blend and transform data into insightful tables

3

Build KPIs

Unify business metrics definitions for your org

Unify business metrics definitions for your org

Unify business metrics definitions for your org

4

Empower

Deploy highly trustable AI-powered analytics

Deploy highly trustable AI-powered analytics

Deploy highly trustable AI-powered analytics

A whole new level of self-served analytics

Empower every business person to answer their own data-related questions from the most intuitive interface possible.

Empower every business person to answer their own data-related questions from the most intuitive interface possible.

Deliver reliable data to every corner of your organization. Empower business teams to explore and answer their own questions.

Question asked in the AI-chat
Question asked in the AI-chat
AI-chat answer in text and with a chart
AI-chat answer in text and with a chart

Like ChatGPT.
But 100% accurate.

Deploy trustable AI-powered chat analytics to every business team. Selfr leverages metadata, data modeling, and permissions behind the scenes to ensure accuracy.

Deploy trustable AI-powered chat analytics to every business team. Selfr leverages metadata, data modeling, and permissions behind the scenes to ensure accuracy.

Share pipelines status info with everyone

Provide a status window on every chart, page, and dashboard, and inform business users of where the data came from and if they can trust it.

Provide a status window on every chart, page, and dashboard, and inform business users of where the data came from and if they can trust it.

Selfr status window UI
Selfr status window UI
Selfr status window UI

No-code data transformation

Empower business users to experiment with data in a intuitive no-code interface with previews. And don't worry, it's sandboxed so it won't mess up your warehouse ;)

Empower business users to experiment with data in a intuitive no-code interface with previews. And don't worry, it's sandboxed so it won't mess up your warehouse ;)

Selfr UI showing a selected and a preview column for transforms
Selfr UI showing a selected and a preview column for transforms
Selfr UI showing transform steps
Selfr UI showing transform steps

Beautiful interactive dashboards

Build and share beautiful interactive dashboards with business users. Empower them to build their own from a no-code interface.

Build and share beautiful interactive dashboards with business users. Empower them to build their own from a no-code interface.

Cohort analysis chart in Selfr
Cohort analysis chart in Selfr

" I don't have a background in data engineering, yet I was able to build dozens of fairly complex data pipelines that work reliably"

Jolien Rip - Head of Finance and Operations @Naïf

" I don't have a background in data engineering, yet I was able to build dozens of fairly complex data pipelines that work reliably"

Jolien Rip - Head of Finance and Operations @Naïf

Build automated data pipelines with AI

Build reliable transformation pipelines to serve as a foundation for your conversational AI analytics, your dashboards, or any other use-case

Build reliable transformation pipelines to serve as a foundation for your conversational AI analytics, your dashboards, or any other use-case

Deliver reliable data to every corner of your organization. Empower business teams to explore and answer their own questions.

Selfr AI window to generate a SQL query from natural language
Selfr AI window to generate a SQL query from natural language

Write data transformations in plain English

Create complex SQL transforms with a ChatGPT-like AI assistant that uses the all the context of your data and metadata.

Create complex SQL transforms with a ChatGPT-like AI assistant that uses the all the context of your data and metadata.

Edit code painlessly from a slick SQL editor

Write and edit SQL comfortably from an editor with a schema navigator, autocomplete, and version history with code diff.

Write and edit SQL comfortably from an editor with a schema navigator, autocomplete, and version history with code diff.

Selfr UI version history window for SQL
Selfr UI version history window for SQL
Selfr UI version history window for SQL

" We chose Selfr because it's so easy to set up: it's ready-to-use, you don't have to build a stack and navigate multiple products"

Nessim Le Gendre - Head of Data @Horace

" We chose Selfr because it's so easy to set up: it's ready-to-use, you don't have to build a stack and navigate multiple products"

Nessim Le Gendre - Head of Data @Horace

Set it up in mins.
Work faster and easier.

Don't waste time and energy building an analytics stack.
Work on what matters the most quickly and easily.

Don't waste time and energy building an analytics stack.
Work on what matters the most quickly and easily.

Don't waste time and energy building an analytics stack. Work on what matters the most quickly and easily.

All in one

Selfr includes all the components of a modern data stack in a single cohesive interface, so you don't have to juggle between different products.

Diagram detailing components included in Selfr
Diagram detailing components included in Selfr
Diagram detailing components included in Selfr

Plug & play

Don't spend weeks and data engineering talent to build your data stack. Selfr is ready to use in minutes.

Selfr create new account window

"Thanks to Selfr we have been able to build crash-free pipelines, get better accuracy in our data, and velocity in our business decisions"

Kim Mazzilli - Co-founder and CEO @Horace

"Thanks to Selfr we have been able to build crash-free pipelines, get better accuracy in our data, and velocity in our business decisions"

Kim Mazzilli - Co-founder and CEO @Horace

Start small. Grow big.

Selfr is designed for scalability, and powered by robust technology. Start with a team of two, and grow all the way to thousands of users.

Selfr is designed for scalability, and powered by robust technology. Start with a team of two, and grow all the way to thousands of users.

Secure

Control who has access to what with our advanced two-level permissions system and row level security rules (RLS).

Selfr UI user permissions window

Powered by

Scalable

Selfr is powered by world-class data warehouse technology Snowflake. It is secure, reliable, and infinitely scalable.

No lock-in

You can always export your pipelines to dbt to reuse your assets or connect third party apps for specific use-cases.

Ready to become

data-driven?